The Wright Group — Ticketing App
Designed a native ticketing app that eliminated third-party vendor dependency, reduced entry friction, and gave the business direct ownership of its customer data.
Ticketing wasn't just a transaction, it was a customer experience and revenue control problem.
-$200,000
vendor costs by bringing ticketing fully in-house
QR
based entry eliminated long event queues
20,000
direct customer data channel created from scratch
The Problem
Long lines and a poor entry experience were damaging the event night. High vendor fees were cutting into revenue, and the business had no direct access to customer data or marketing channels every transaction was owned by someone else.
My Role
- Led product and UX design end-to-end
- Helped shape product vision from initial concept
- Partnered with stakeholders to secure budget and delivery
- Connected ticketing with existing registers and event management tools
What I Did
Enabled direct sales
Designed end-to-end online ticket purchasing, removing third-party dependency and returning full revenue control to the business.
Improved entry flow
Introduced QR-based ticketing for fast, reliable event access, eliminating the long queues that were damaging the customer experience.
Unlocked customer data
Created a system to capture customer insights for future marketing and attendance targeting, a channel the business had never had direct access to before.
Integrated systems
Connected ticketing with existing registers and event management tools so the operational lift of switching platforms was minimal.
Outcome
Faster event entry, lower operational costs, and a new direct channel for customer marketing and repeat attendance. The Wright Group went from owning none of the ticketing relationship to owning all of it, pricing, data, and experience.